Apple Unveils Logic Pro X
July 16, 2013
Apple has released Logic Pro X, the most advanced version of its professional recording studio for the Mac. Featuring a modern new design, Logic Pro X comes with new plug-ins, sounds, and tools that keep the music-making process flowing. New features include Drummer, a virtual session player that jams along with your songs, and Flex Pitch, which allows you to fine-tune the pitch of your audio tracks. Also new is Logic Remote, an app that lets you control Logic Pro X wirelessly from your iPad. “Logic Pro X is our most powerful version yet, with advanced tools and a modern new interface designed to streamline the process of creating professional quality music,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. Wayne Sermon, guitarist of the Platinum-selling band Imagine Dragons, said, “We love the new design, and the creative features of Logic Pro X have already been inspiring us to write new material while we’re on tour.”
App Store Marks 5 Years of App-ortunity
July 11, 2013
USA Today tech columnist Jefferson Graham marks the fifth anniversary of Apple’s App Store by tracing its history and highlighting some of its successes. He notes that the App Store — which started out with 500 apps and now has over 900,000 — led the mobile boom and ushered in the end of the PC era. Graham interviews Instagram co-founder Kevin Systrom, who remembers his app’s launch in 2010: “I figured if we were lucky, we’d have 2,500 sign-ups on our first day. Instead, we got 25,000.” Since then, over 16 billion photos have been shared on Instagram. Graham also speaks to executives from Pandora and eBay about the impact the App Store has made on their companies.
Ducati Hits the Road Full Throttle with iPad
July 1, 2013
A new video shows how Italian motorcycle maker Ducati uses iPad to integrate all business-related communication throughout the company, whose distribution and sales operation spans 88 countries. Ducati created a custom app that helps dealers place orders, track inventory, configure customers’ dream bikes, check a motorcycle’s history, train employees, and more. “iPad is a real revolution in the way we communicate with both our dealer network and our customers,” says Cristiano Silei, Ducati’s Vice President of Global Sales. “It’s fast, cool technology.”
HBO GO, WatchESPN, and More Come to Apple TV
June 19, 2013
Apple has announced that HBO GO and WatchESPN are now available directly on Apple TV. HBO subscribers get unlimited access to their favorite HBO shows, and WatchESPN delivers a one-stop video destination for sports fans. In addition, three other new content providers are available today: Sky News, Crunchyroll, and Qello, offering live news and current TV programming. “We continue to offer Apple TV users great new programming options, combined with access to all of the incredible content they can purchase from the iTunes Store,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. iTunes users have downloaded more than one billion TV episodes and 380 million movies from iTunes to date, and they are purchasing over 800,000 TV episodes and over 350,000 movies per day.
Apple Awarded $30 Million iPad Deal From L.A. Unified School District
June 19, 2013
Apple has won a $30 million contract from the Los Angeles Unified School District to begin providing an iPad to every student at the nation’s second-largest public school district. “The Board voted unanimously for Apple because iPad rated the best in quality, was the least expensive option, and received the highest scoring by the review panel that included students and teachers,” said Deputy Superintendent Jaime Aquino. Apple’s senior vice president of Worldwide Marketing, Philip Schiller, said: “Education is in Apple’s DNA and we’re thrilled to work with Los Angeles Unified public schools on this major initiative as they plan to roll out iPads to every student across 47 campuses this fall.”